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Making and keeping friends: Strategy matters Friendships can be tough work. Whether it’s making them or maintaining them, friendships usually require effort. If you’re from a Western country, this likely involves trusting and relying on others, and confidently communicating your strengths and your

Shameless self-promotion on Facebook. Love it or hate it, there’s always someone doing it. And many of us are guilty of it. But why do we do it? Comparing Facebook users in the US and Japan, I suggest it’s the power of the social context that may determine who struts their stuff, and why. The...

In this post, I recount part of my journey into the nitty-gritty of cross-cultural differences in behavior. More specifically, I discuss the link between skateboarding across the USA, attractive Japanese women in tights, and the paradoxical nuances in conformity between cultures. I’m from New...

In a recent cross-cultural study of Facebook users in Japan and the US, I show that Japanese SNS users are more concerned about Internet privacy than American SNS users. And it turns out that because Americans have higher general trust, they less likely to believe that a stranger would take...

Do you feel the need to feel good about yourself in order to be happy? Research suggests that if you have a lot of opportunities to make new friends, it is more likely that you will answer this question with a ‘yes’ than when you have more of a set group of people you spend time with. In this blog...