We like to see ourselves as masters of our decisions. However, psychological research has found that the context that surrounds our decisions influences our behavior often unnoticed - for better or for worse. Policy makers need to be aware of these influences to protect citizens from being
If your citizenship comes with the responsibility - and privilege - of voting, then every few years you face an interesting challenge. Who will you vote for? Whether you choose to support an incumbent, a celebrated war hero, an experienced government official, or a new face on the political scene