What is all the commotion about creativity ? Whatever definition this vogue expression is dressed in, it has apparently captured the awareness of countless authorities for educational, economical, governmental and last but not least, scientific issues. Moreover, the media is filled with references
MacDonalds' Rice-burger in Asia; Starbucks’ Coffee Mooncake in Singapore; Disneyland Yin-Yang Mickey Mouse Cookies in Hong Kong; Lay's Peking Duck Flavored Potato Clip … The list can go on. What is common in all these examples is that they are all novel product ideas created by integrating seemingly